There are cricketing tournaments galore in the 2024-27 time frame. “Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision, so I’m incredibly excited by the size of the opportunity ahead.” “Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game,” Barclay added. ICC chair Greg Barclay said: “We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our members and will support our ambitious growth plans.” “The extension of the ICC rights adds to our strong portfolio of cricket properties, which also include the television rights for IPL (2023-27), TV and digital rights to Cricket Australia (2024-31), BCCI broadcast rights through the 2024 and Cricket South Africa (end of 2023-24 season), and bolsters our status as the go-to destination for the best sporting events in the country.” Madhavan, country manager and president, Disney Star. “Disney Star has played an important role over the last seven years in transforming ICC games into one of the biggest sporting spectacles in India and has expanded the viewer base of the property across geographies and demographics in the country,” said K. Viacom, Zee and Sony are understood to have been the other bidders for the ICC rights.
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